Overview
This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising and Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles.
Our Advertising and Digital Marketing Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.
Highlights
• Receive a bachelor degree from the University of Northampton while studying in Bahrain.
• Explore the opportunity to complete one or two semesters in the UK campus, University of Northampton.
• Get hands-on and experiential learning through state-of-the-art labs and workshops.
• Access learning resources of the University of Northampton and Gulf University while studying in Bahrain.
• Enrich the learning experience through highly qualified, experienced, and diverse faculty from both universities.
• Experience high-quality education in the UK system at affordable cost with scholarships up to 33% on course fees.
• Obtaining membership with Professional bodies such as DMI.
Discover Our Campus
Key Facts
| Level: | 8 NQF |
|---|---|
| Duration: | Full Time: 130 Credit Hours |
| Starting: | September (Fall)
January (Spring) May (Summer for transferred students) |
| Fees: | TBA |
| Location: | Sanad |
Get In Touch
For questions regarding study and admissions please contact us:
Phone:
(+973) 1762 0092
Email:
info@gulfuniversity.edu.bh
Address:
Building 1964, Road 4363، Sanad 743, Kingdom of Bahrain
Graduate Attributes
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- By the end of this Programme, with limited guidance, students will be able to:
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Collaboration: B1 Communication |
Communicate information and present complex arguments, clearly and accurately, to a high standard of presentation, whether orally, in writing or via information technology, in a manner suited to the audience. |
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Collaboration: B2 Networking |
Demonstrate confident engagement in relevant professional communities and understand their own agency in the capacity to solve problems individually and in a team. |
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Self-Direction: B3 Self-Management |
Adopt an approach to self-development, exploring and using appropriate techniques and digital resources when working independently on complex projects |
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Change: B4 Opportunity Recognition & Creativity |
Work effectively to make the most of opportunities, demonstrating creative thinking and innovation in specified personal/professional community contexts. |
Program Content
130 credit hours, divided into 8 semesters (4 years).
BA (Hons) Advertising & Digital Marketing Study Plan (Click to download).
- Â The student must have a high school diploma or its equivalent and recognized by the Ministry of Education in the Kingdom of Bahrain. The cumulative GPA should not be less than 60%. Otherwise, the student will be enrolled in a preparatory program that includes several courses.
- Â The student must have an acceptable score in any of the following:
TOEFL (500 PBT / 61 IBT)
IELTS (5.5), FCE (60%), or equivalent.
Otherwise, s/he must sit a placement test at Gulf University. - For students who do not meet the English language requirements, they must successfully pass the English preparatory courses.
- The student must pass Computer Skills tests, otherwise, he/ she must register and pass the preparatory course.
- The student must pass the personal interview before the Admission Committee.
The following are the placement tests for the Foundation Year of BADM Program and relevant preparatory course(s) to be enrolled in if applicants fail in placement test(s):
a. Computer Skills:
The pass mark for the Computer Skills test is 65%. If the Applicant scores less than 65%, s/he is required to enroll in the Preparatory Course (CS011 Computer Skills).
b. English Language Proficiency:
The pass mark for the English Language Proficiency test is 65%. If the Applicant scores 40% to less than 65%, s/he is required to enroll in the following Preparatory Course (ENG016 Foundation English 2). If the Applicant scores less than 40%, s/he is required to enroll in the following two Preparatory Courses (ENG015 Foundation English 1 and ENG016 Foundation English 2).
iv. Applicants with a GPA below 60% shall directly enroll in a preparatory program before enrolling in any of the Core Courses of the Foundation Year Schedule. The preparatory program shall include the following preparatory courses:
• CS011- Computer Skills,
• ENG015 – Foundation English 1,
• ENG016 – Foundation English 2.
However, such applicants can enroll in other courses of the Foundation Year schedule in addition to the required preparatory course(s) within the maximum academic load of the student as stated in GU Enrolment Procedures.
The following criteria define the eligibility of students for enroll in the second year:
i. Student must successfully pass the following core course of the Foundation Year schedule:
– ENGL118 English for Effective Communication
– ENGL119 English for Technical Reporting
– ENGL120 Advanced English Skills
– BUSS117 Introduction to Business
– BUSS143 Principle of Management
– BUSS131 Digital Skills in Business
– SOCO142 Social Psychology
– COMM112 Communication Models and Theories
– COMM131 Basics of Graphic Design
Students, who fail to satisfy the criteria stated shall repeat the Foundation Year once.
The 4-year advertising and digital marketing Program delivered in collaboration with UoN is a blend of theory and practice that provides students with knowledge, skills and attributes relevant to marketing communication, digital marketing, business modeling for marketers, integrated marketing communications, e-marketing, advertising practices, as well as investigating sustainability and innovation within the industry and business practice. The program provides students with internships at different industrial enterprises to develop their practical skills and experience in industry. The students are exposed to apply and enhance their practical skills across the program courses however, the graduation project provides the opportunity to reflect on the all-around knowledge, skills and attributes developed throughout the study period in solving advertising and digital marketing problems and developing their solution methodologies.
The BADM program is offered in four years including the foundation year. Applicants must complete first the foundation year, then s/he is eligible to enroll in the UON curriculum with courses in stages 1, 2, and 3.
The foundation year (first year) offers a range of courses with transferable skills and an opportunity to improve and provides students with knowledge, skills and attributes relevant to Social Psychology, Digital Skills in Business, Management, business, Basics of Graphic Design and Mass Communication Models and Theories, and University General courses. In years 2, 3, and 4 students cover a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about podcasting and creating digital content when choosing from our wide range of optional modules on offer.
- STAGE 1 (year 2):
Foundations of Marketing
Introduction to Marketing Communications
Foundations of Advertising Media
Digital Marketing Essentials
Understanding Consumers
Professional Skills for Marketing Practice - STAGE 2 (year 3):
Learning Through Work (WBL)
Brand Management
E-Marketing
Integrated Marketing Communications
Public Relations Management and Practice
Professional Practice for the Creative Industries
Managing the Communications Process
Marketing Research and Insight - STAGE 3 (year 4):
Advertising Consultancy Project
Issues in Advertising Practice
Content Creation for Marketing
Digital Entrepreneur
Consumerism and Sustainability
Business-to-Business (B2B) Marketing
Marketing Dissertation
Research Project
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- BHD 170 per credit hour and the total amount is 22,100 BHD. Gulf University provides students scholarships up to 33% for the BADM program and fees for one credit hour will be 114 BHD and the total amount will be 14.820 BHD.
- BHD 170 per credit hour and the total amount is 22,100 BHD. Gulf University provides students scholarships up to 33% for the BADM program and fees for one credit hour will be 114 BHD and the total amount will be 14.820 BHD.
The College of Communication and Media Technologies has allocated special facilities for students to prepare and train them, namely:
- Photography Studio
- Mobile Journalism (MoJo) studio
- Radio Studio: equipped with the latest broadcast production technology.
- TV Studio: equipped with the latest TV production technology.
- Digital and Web Lab
- Graphic, and Multimedia Lab
- Journalism Lab
- General and Public Relations Lab
- Mac Lab
- Classrooms equipped with the latest display facilities.
- Library and E-Learning Database.
Gulf University international bachelor graduates are eligible to study master’s degree in any local and international university.
The BADM program contains two internships (Internship I and Internship II). In the first one, the student should complete 100 hours after finishing 40% of the total credit hours. For the second internship, the student should complete 200 hours after completing 70% of the total credit hours. Every student takes up an assigned task related to their field of study in a firm of relevant specialization under the guidance of an internal faculty and the supervision of an external field supervisor. As for the internship, 40% of the marks are assessed by the field supervisor, 30% by the academic supervisor, and 30% by the internship jury panel.
The College of Communication and Media Technologies provides students with an enabling environment to practice several activities and organize cultural and social events. The college also provides space for students to practice indoor and outdoor photography in multiple and diverse locations, a news-editing room, public relations laboratory, and television and radio studios. Worthy of mentioning here that the students can benefit from a huge library that contains a huge number of printed books and different databases. Students can also benefit from external videography equipment, montage laboratories, graphics, photography, and specialized suites of applications, such as Adobe, Zoho, and Social News Platforms. Moreover, the program provides students with the possibility to participate in and manage the various activities and events organized by the university. In addition, the college encourages its students to participate in several sports activities and tournaments. Finally, the students can study in their free time in the university’s cafeteria, which provides light meals and is designed with modern decorations that are distinctive for students’ comfort.
The Bachelor in BADM program is designed to prepare work-ready graduates with 21st-century skills. The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:
• Digital media executive
• Social/ online communities’ manager
• Account manager in marketing communications agency
• Media planner or buyer
• Advertising planner
• Public relations consultant
• Brand or communications manager within a client organization
What is the program Name?
BA (Hons) Advertising and Digital Marketing
What is the total credit of the BADM program?
The total credit of the program is 130 Cr.
How long is the study period in this program?  Â
4 years, the first year is a foundation courses year and the 2nd, 3rd, and 4th years are the UON core courses.
Is the program delivered in English or Arabic?  Â
It is delivered in English.
How will I learn?
Throughout our Digital Marketing and Advertising degree, you can expect taught study to combine lectures, seminars and workshops. This is usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.
How will I be assessed?
A variety of individual and group-based assessments are used. This includes reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.
On-site:
IT Support Office
1st Floor
08:00 AM – 04:00 PM
Online:
Email: helpdesk@gulfuniversity.edu.bh
Phone: +973 1762 0092 – Extensions 111 – 112 – 113
WhatsApp: +973 3563 3610
Careers & Employability
The program aims to provide the graduate with the necessary knowledge in the field of media to meet the needs of the labor market of national cadres in Bahrain and the Gulf Cooperation Council countries in various areas of media, especially the following:
- Government and private companies and radio and television institutions (programmer – screenwriter – news editor – director – television cameraman – producer of short films – editor – presenter – reporter).
- Press institutions (news editor – press reporter – photojournalist – press director).
- Public relations departments in public and private institutions (public relations employee – a specialist in corporate communication management – event’s organizer).
- Media websites.
- News agencies.
- Advertising companies.
- Specialist in managing social media platforms.
- And other renewable media and public relations professions.
Student Story
Muhannad Zainal Story
Muhannad Zainal, a graduate of media and public relations at Gulf University. Media has been my passion since childhood, and it is my first choice after graduating from high school.
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During my registration at the Gulf University, especially in the admission interview, I was asked about my media talents. Indeed, after they were presented, they were embraced in theater presentations or even in TV shows that are live broadcasting. Therefore, my professional and academic studies in media studios and laboratories at the Gulf University enabled me to achieve my dream and passion.
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The Gulf University has always been supportive of talents, and while I was in the Student Council, we were engaged with the administrative staff to know all administrative matters, and this was an important aspect and a successful step for me to prepare for the labor market in the Kingdom of Bahrain.
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Related Programs
Advertising & Digital Marketing
The MEDIA & MARKETING TECHNOLOGY Department of the Gulf University was established in response to the needs of the Bahraini community and its institutions in keeping pace with the Gulf, Arab and international interest in educational studies of media & marketing technology.
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