Overview

The admission to the Master of Mass Communication program (MMC) started in the Fall semester of the 2007- 2008 academic year. It is attractive to those who wish to explore the latest developments in media studies, media management, leading media institutions strategies, managing media content, and applying updated skills in the media sector with technology agility. The program equips the students with advanced practices and leadership skills required for mass communication discipline. In addition, this program is designed to build a comprehensive understanding of contemporary media trends and strategies and pursue profession and research with ethics and cultural sensitivity. The program also attracts working professionals in the media sector to enhance their practical skills and create interactive media solutions in the digital era.

This program integrates in-depth knowledge with advanced practical skills, helping you apply your learning to real-life scenarios, which will pave the way to being a leader in your workplace. At the same time, it enables you to enhance and develop critical thinking and other transferable skills through exposure to different types of media, including, video, print, audio, digital, multimedia tools, web technologies, social media, and search engine analytics to connect with the target audience. Additionally, you will be introduced to a wide range of extracurricular activities, including field visits, guest speakers, off-campus workshops, educational trips, and student exchange.

Highlights

    • The (MMC) program is aligned with Bahrain National Qualification Framework (NQF) level 9.
    • This program is under the Mass Communication and Public Relations department, which has CIPR full program recognition, “ASJMC” membership, and industry partnerships with prestigious media institutions in Bahrain.

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Key Facts

Level: 9 NQF
Duration: 3 Semesters: 42 Credit Hours
Track: Arabic
Next Admission: Fall (September)
Spring (January)
Summer (Transferred Only)
Fees: TBA
Location: Sanad

Get In Touch

For questions regarding study and admissions please contact us:

Phone:
(+973) 1762 0092

Email:
info@gulfuniversity.edu.bh

Address:
Building 1964, Road 4363، Sanad 743, Kingdom of Bahrain

Graduate Attributes

Graduates of the program have several attributes such as :

    • Knowledgeable: Graduates possess in-depth knowledge in media and communication studies.
    • Competent media professional: Graduates have the ability to create powerful and effective communication messages in the profession.
    • Effective communicator: Graduates possess effective written and oral communication skills suitable for career and research.
    • Critical and reflective thinker: Graduates demonstrate the ability to think analytically about media practices and problems to reflect in deriving creative solutions
    • Digitally fluent: Graduates possess the required digital skill to lead and manage projects in the strategic media field.
    • Committed to ethics, regulations, and culture: Graduates are committed to the ethics, legislation, and culture of the communities.
    • Lifelong learner: Graduates have the ability to learn lifelong and to transfer their experiences to others.

Program Content

42 credit hours, divided into 3 semesters (one year and half).

Master in Mass Communications Study Plan (Click to download).

The applicant must hold a bachelor’s degree or equivalent from another accredited university from HEC in Bahrain.

The bachelor’s degree must be in the same major as the master’s.

The grade must be at least “Very Good” (3.0 out of 4.0 according to the points system) or the equivalent in other grading systems. The University shall retain proof of the equivalence in the case that the grading system at the institution that issued the qualification differs from that at GU.

The applicant with a grade less than “Very Good” (3.00 out of 4.00 according to the grade points system) or the equivalent in other grading systems shall be given conditional admission (if he/she meets other admission criteria) in the following cases:

    • With Work Experience: must provide proof that he/she has a minimum of one year of work experience related to the program. The proof must be formally endorsed and stamped by the relevant organization/ institution where the work experience was gained.
    • Without Work Experience: The student shall enrol in a preparatory program that includes a certain number of preparatory courses determined by the department, as follows.
    • COMM801: New Media Theories
    • COMM802: New Trends in Digital Media.

The applicant shall have a certificate of English language proficiency with a specific score according to (TOEFL 550) or (IELTS 6.5) programs. Otherwise, the applicant shall appear in an English language placement test conducted by the university; if he/she scores less than 60%, the applicant shall enrol in an English language preparatory course (ENGL801 Advanced English Communication).

The following cases are excluded from the placement test:

    • An applicant with a bachelor’s degree from a recognized university and studying in the English language.
    • An applicant with (A) grade in English language courses at the undergraduate level even if studying the other courses in another language.

The Programme is offered over a period of 3 semesters as follows:

First semester

This semester contains five compulsory courses which will introduce you to in-depth knowledge about the latest trends in mass communication discipline and research, with a special focus on applied and statistical analytical skills and ethics. You will also learn about Big Data and its applications in media analytics. In addition, you will learn about the transformations that pushed the media to be cost effective industry governed by the principles of micro and macroeconomics. The program aims to prepare you to be a leader in media industry, you will learn about media strategies and their relation to planning and leadership. Focus will be given to develop understanding of the nature of the interactivity of the audience and its latent Power.

Second semester

In the second semester, you will enrol into 2 core courses and 3 elective courses. For the 2 core courses, you will learn more about entrepreneurship and freelancing in the media field while focusing on restructuring the ways of thinking and dealing with challenges. Furthermore, as digital media becomes an essential part of our daily life, you will learn more about its role in the diverse and convergence of cultures. During this semester, you will be introduced to three tracks of this master programme which are: Public Relations and marketing, audio/ video production, and Online Journalism. Out of 3 electives to be enrolled, you will choose two courses from one track and one course from another track.

Third semester

This semester is exclusively only for contemplating the master’s Thesis in an area of your research interest. It will be under the supervision of one of the faculty specializing in the research field chosen by you. The main objective of this thesis is to improve your professional skills and contributing to the media industry and community.

    • The number of program hours is 42 hours (140 BHD per credit).
    • Total amount after discount is BHD 5,880.
The College of Mass Communication has allocated special facilities for students to prepare and train them, namely:
  • Photography Studio
  • Mobile Journalism (MoJo) studio
  • Radio Studio: equipped with the latest broadcast production technology
  • TV Studio: equipped with the latest TV production technology
  • Digital and Web Lab
  • Graphic, and Multimedia Lab
  • Journalism and Public Relation Lab
  • General Lab (Lab 204)
  • Master Lab
  • Classrooms equipped with the latest display facilities
  • Library and scientific journals and electronic paper

Career Opportunities of the Master of Mass Communication Graduates include:

    1. Academic member in the media fields.
    2. Researcher in the various media fields.
    3. Communications Consultant in both governmental and private institutions.
    4. Leader in managerial positions in various media organizations.
  • The department recommends the supervisor and approval of the thesis title after the student succeeds in all the required courses in the program, provided that it is at most one semester after completing the courses. The recommendation is sent to the College Council and the University Council for approval.
  • The title of the thesis can be modified if the research conditions so require, and the modification is done in the same way that was approved.
  • After the student completes the thesis, the supervisor submits a report to the department council, along with the proposal of the final arbitration committee, provided that one of the committee members is from within the program and the external examiner is from outside the university.
  • The department recommends the formation of the committee to the College Council and then the University Council to approve the final composition of the viva committee.
  • If the examinee requests to amend the thesis, the supervisor must ask the student to make the necessary modifications.
  • If one of the examiners refuses to discuss the thesis, the department head presents another alternative examinee with the same conditions as the first examinee. If he also refuses, the thesis is rejected entirely. In that case, the student is marked as a failure in the thesis in his academic record. The student is given an opportunity for one semester to re-discuss it again; if the student fails on the second attempt, he will face dismissal from the university.
  • If the internal and external examiners agree on the validity of the thesis, the general discussion procedures will be completed, provided that the chairmanship of the commission is of the highest academic rank.
  • The supervisor and the internal examiner ensure that the student has made the required modifications in the committee and approves the report.
  • The department council submits the recommendation for the student’s graduation based on the decision of the discussion committee to the Deanship of the College in preparation for the approval of the University Council.
The College of Communication and Media Technologies provides students with an enabling environment to practice several activities and organize cultural and social events. The college also provides space for students to practice in the news-editing room, public relations laboratory, and television and radio studios. The students can benefit from a huge library with many printed books and different databases in Arabic and English. Students can also benefit from specialized suites of applications, such as Adobe, Zoho, and Social News Platform. In addition, the students can study in their free time in the university’s cafeteria, which provides light meals and is designed with modern decorations that are distinctive for students’ comfort.
 
The Master in Mass Communication program is designed to prepare work-ready graduates with 21st-century skills. The graduates are contributing to the following career opportunities in the field of Mass Communication:
  • Academic member in the media fields.
  • Researcher in various media fields.
  • Communications Consultant in both governmental and private institutions.
  • Leader in managerial positions in various media organizations.

Q1: What is the total number of the program courses?

A1: The following table shows the total number of the program courses.  

Courses

Credit Hours

Requirements

7 Courses

21 Hours

Compulsory Courses

3 Courses

9 Hours

Elective Courses

1 Course

12 Hours

Master’s Thesis

11 Courses

42 hours

Total

Q2: What is the duration of study in the program?

A2: The minimum duration for the master’s program is 3 semesters, and the maximum is three academic years “The semester in which the student studies preparatory courses is not counted within the maximum period for graduation”.

On-site:

IT Support Office
1st Floor
08:00 AM – 04:00 PM

Online:

Email: helpdesk@gulfuniversity.edu.bh
Phone: +973 1762 0092 – Extensions 111 – 112 – 113
WhatsApp: +973 3563 3610

Upcoming Open Days

Open Days give you the best experience and insight to courses, people and facilities that interest you. Make your choice easier and come meet us.

Careers & Employability

Career Opportunities of the Master in  Mass Communication Graduates include:

    • Academic member in the media fields.
    • Researcher in the various media fields.
    • Communications Consultant in both governmental and private institutions.
    • Leader in managerial positions in various media organizations.

Student Story

Fawaz Al-Abdullah Story

“Since childhood, I carry a great passion for the media field. I carried it with me since elementary school, and it grew and grew with academic progress year after year, until I took my first steps in official work in the field of public relations and media, and here was the first spark that ignited unparalleled enthusiasm towards the field of visual media. And audio, since the nature of the job was related to preparing and writing news, organizing conferences and official events, in addition to daily readings of newspapers and all media, and developed through them to presenting events and conferences as a definition of those celebrations and occasions, after which a new stage of TV presentation began, after which the hobby developed into a craft and professionalism .

Then I saw that those experiences that I am proud of must be refined by scientific study. At that time, a third stage full of pride and pride began. That stage instilled in me a new aspect that I had not discovered yet, which is the love of classrooms and lecture halls, so I joined the Gulf University, which was It is still incubating me, and I find my desired striving in it, as I polished those experiences through study, science and learning, and I drew from it and its educational and administrative cadres a new sea of science and knowledge, and through it I became acquainted with the theoretical and scientific side of media, public relations and modern means of communication.

My entry into the university was not a temporary turning point, but it was a long way to transform the passion for postgraduate studies, as studying a bachelor’s degree opened my appetite to continue in a master’s degree, to open through it a new window towards transferring all these experiences to the new generation through my self-discovery, which I also found in love with teaching .

Today, here I am, a master’s student in my beautiful home, which is close to my heart (the Gulf University), which cultivated within me a love of science and education, and I carry within me a new dream centered on being a lecturer in the university I entered as a student, and I felt all the support and support from it, and I lived among its sides for moments She is articulated in my academic history, and I learned from her educational staff, whom I consider brothers and sisters. I have a lot of knowledge and knowledge.

A dream that I see in front of me, a future that I eagerly aspire to, and an academic environment that encourages the realization of dreams. A dream that I repay my debt to my university and my family from the employees of that university, which has become my favorite, through which I serve my country, my leadership, and all those who wish to continue their educational attainment.

Thank you to the Gulf University… I will remain with you as long as I live, for you have a debt that I do not wish to finish paying.”

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