Departments

Qualification

• Doctor of Philosophy, IMS Unison University, Dehradun, India
• MBA (Marketing & Operations), Lovely Professional University, Jalandhar, India
• Bachelor of Science, Jamia Millia Islamia University, New Delhi, India

Professional Membership

• Member of AIMA (All India Management Association)
• Reviewer, International Journal of Sustainable Development and Planning
• Reviewer, International Journal of Electronic Marketing and Retailing
• Reviewer, International Journal of Business Information Systems
• Reviewer, International Journal of Electronic Business

Teaching & Learning Statement

Dr. Abu Bashar focuses on cognitive engagement and real-world application in his teaching. He employs a flipped classroom approach, encouraging students to explore marketing concepts through practical projects, case studies, and industry-relevant simulations.

Experience

Dr. Bashar has extensive experience in teaching marketing strategy, consumer behavior, and digital marketing. He has been involved in research and teaching at various institutions, bringing a strong focus on technology's role in modern marketing practices.

Research Interest

Online consumer behavior and technology in marketing.

Selected Publications

1. "Impact of Social Media Marketing on Consumer Purchase Intention" – 2023.
2. "Online Consumer Behavior in the Digital Marketplace" – 2022.
3. "Technology Adoption in E-Commerce: A Systematic Review" – 2022.
4. "Digital Marketing Strategies for Small Businesses" – 2021.
5. "The Role of Artificial Intelligence in Marketing Analytics" – 2021.
6. "Consumer Trust in Online Shopping: An Empirical Study" – 2020.
7. "Electronic Word-of-Mouth and Purchase Decision Making" – 2020.
8. "Mobile Marketing and Consumer Engagement" – 2019.
9. "Social Commerce and Online Consumer Behavior" – 2019.
10. "Sustainable Marketing Practices in Developing Countries" – 2018.
11. "Factors Influencing Online Shopping Behavior" – 2018.
12. "Brand Loyalty in the Digital Age" – 2017.
13. "E-Service Quality and Customer Satisfaction" – 2017.
14. "Impact of Digital Advertising on Consumer Behavior" – 2016.
15. "Retail Marketing in the Age of E-Commerce" – 2016.
16. "Consumer Perception of Online Marketing Channels" – 2015.