The Department of Media & Marketing Technology hosted a specialized lecture by Ms. Aysha Khalid, titled “Graphic Design for a Cause”, on Sunday, October 14, 2025.
The event attracted a high-quality audience of students deeply interested in sustainability and responsible design practices.
Ms. Aysha Khalid, a specialist in sustainable design and environmental campaigns, emphasized the crucial role designers play in fostering ecological awareness and driving sustainable behavior. Through practical case studies, she demonstrated how powerful visual communication — from impactful public service posters to the branding of eco-conscious businesses — can deliver strong environmental messages.
She also covered the ethical considerations and the necessity of selecting sustainable print materials in the field. The event concluded with a vibrant Q&A session, where students actively sought advice on leveraging their creative talents for urgent environmental causes.
