Departments

Qualification

• Ph.D. in TQM – De Montfort University, UK (2022–2026), with a thesis on TQM, organizational culture and organizational performance.
• MBA – Yarmouk University, Jordan (2012).
• Bachelor’s in Public Administration – The University of Jordan (2008).

Professional Certificates

• Introduction to Empowering Education – De Montfort University (DMU) Education Academy (2026).
• Forward Program (Professional Skills & Future of Work) – McKinsey & Company (2025).
• Education for Sustainable Development Auditor – SOS-UK (2025).
• Certified OCAI Consultant – Culture Change & Leadership – OCAI, Netherlands (2025).
• Certified Performance Management System Audit Professional – The KPI Institute (2024).
• EFQM Validator – European Foundation for Quality Management (2016).
• ISO 9001:2015 QMS Auditor / Lead Auditor (IRCA) – Lloyd’s Register (2016).
• ISO 9001:2015 Internal QMS Auditor (IRCA) – Lloyd’s Register (2016).

Academic Professional Recognition

• Fellow of Advance HE (FHEA), UK (2021).
• Associate Fellow of Advance HE (AFHEA), UK (2020).

Teaching & Learning Statement

Dr. Salem’s teaching connects academic theory with real management practice. He relates subject content to the skills and expectations of the workplace so that students are ready for both further study and employment. He makes sure that teaching, assessment and intended learning outcomes support each other. His approach is recognized through Fellowship of Advance HE.

Experience

Dr. Salem is an Assistant Professor at Gulf University, Bahrain. He has more than 12 years of experience in higher education teaching, quality assurance, accreditation and governance in the Gulf region and the UK. Before joining Gulf University, he was a Part-time Lecturer at De Montfort University, UK, where he taught undergraduate and postgraduate students and supervised master’s dissertations. He was also Assistant Director of the Quality Assurance & Accreditation Centre and a Lecturer in Business Administration at Applied Science University, Bahrain. He has strong experience in developing, implementing and auditing strategic and operational plans. He has also supported organisations in their quality and excellence journeys, contributing to ISO 9001:2015 certification and EFQM Committed to Excellence recognition. He has contributed to 16 successful external accreditations and reviews, including QAA-UK, BQA, NCAAA, ISO 9001 and ISO 21001. His work has covered programme design and review, KPI frameworks, policy development and internal audit.

Research Interest

Dr. Salem’s main research areas are Total Quality Management (soft and hard TQM), Performance Management, Organizational Culture and the third (non-profit) sector. He is also interested in the use of Artificial Intelligence in higher education, sustainability in higher education curricula, and organizational excellence and governance.

Selected Publications

1. Alateyyat, S., Jaaron, A. A., & Igudia, E. (2026). Organisational culture and third sector performance: exploring the role of soft and hard TQM. International Journal of Quality & Reliability Management, ahead-of-print. https://doi.org/10.1108/IJQRM-10-2025-0367
2. Alateyyat, S. K., Jaaron, A. A. M., & Igudia, E. (2024). Unveiling the status of TQM-performance link in the private, public, and third sectors: A systematic review. Total Quality Management & Business Excellence, 35(4), 1–33. https://doi.org/10.1080/14783363.2024.2348660
3. Alateyyat, S. K., & Soltan, M. (2024). Utilizing artificial intelligence in higher education: A systematic review. 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS). https://doi.org/10.1109/ICETSIS61505.2024.10459629
4. Alateyyat, S. K. (2025). Does Team Culture Alone Ensure High Performance in Non-Profit Organizations? Paper presented at COPERMAN 2025 (to be published in Springer Lecture Notes in Production and Engineering).

Other Interest & Activities

Swimming, Scuba Diving, Fitness Training