The Bachelor of Science (B.Sc.) in Mass Communications Program within the College of Administrative and Financial Sciences at Gulf University designed to recruit students who have a desire to develop their knowledge and understanding of aspects of topics in Media and who have some or no previous experience of Media.

The rationale for this Program is to develop the student’s mass communication competencies to make them professional in Mass Communication. The program provides the student with the required knowledge in media, journalism and public relation through interdisciplinary approach and high professional practice by structured sequence of modules through which they can develop their knowledge and understanding focusing on communication theories and history, linguistics, communication technology, human and social science, journalism, media, public relations and research enhanced. The students will be engaged in graduation project throughout their study progression reinforced by wide range of supportive courses to develop their knowledge and understanding, Critical analysis, Production, practice, Citizenship and Generic skills in mass communications.

Graduates are equipped for a variety of careers including those traditionally open to honors graduates in Communications and related disciplines, e.g. teaching, local government, ministries, journalism, marketing and communications, media-related industries. The Program also prepares students for further study at Postgraduate Level.

The Program of Bachelor of Science in Mass Communications at Gulf University aims to:

  1.  Provide students with substantial knowledge and understanding of topics within the fields of theoretical, descriptive and applied Media as communication systems, communication theories and history, linguistics, communication technology, human and social science, and research enhanced.
  2. Empower the students with specialized technical skills in print, multimedia and broadcast media
  3. Generate concepts and synthesize ideas of designing various types of Mass Communication products.
  4. Reinforce creativity in mass communication to persuade the targeted audience.
  5. Demonstrate an understanding and application of legal and professional ethical principles in pursuit of truth, accuracy, fairness and diversity.
  6. Think critically, creatively and independently; write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve; and critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.


I. The applicant must have a high-school certificate or an equivalent according to the regulations of the Ministry of Education in the Kingdom of Bahrain.

ii. The applicant’s high-school certificate or the certificate of an institute after the high-school must be accepted by the program , and the GPA must not be less than 60%. Otherwise, the applicant will be enrolled in a preparatory program that includes a number of prerequisite courses assigned by the relevant college.

iii. Applicants must sit for placement tests based on the programs they apply for, as follows:

(a)In English Language, Computer Skills and Arabic Language

 (b) Applicants will be exempted from the placement test in English Language if they have a valid acceptable grade in any of the following: TOEFL (550 PBT / 79 IBT), IELTS (6), FCE 60% or an equivalent.

 (c) Applicants will be exempted from the placement test in Computer Skills if   they have an ICDL certificate.

 (d) Applicants transferred from similar programs will be exempted from placement tests provided that these programs have similar teaching language to that in GU, otherwise they will sit for placement test.

According to the nature of the communication PR discipline and profession, the design studio learning environment is considered as a core teaching and learning strategy in addition to lectures, workshops and laboratory based education, seminars, site visits and internship. Students are encouraged to make use of variety of learning resources such as text books, references and online resources, instructors’ presentations and hand-outs.

  • Design Studios: in design studio courses, the instructor introduces a design project to the students according to the course discerption and level of that course. The instructor is keen to give real life design scenarios based on clearly stated briefs and requirements. In the higher-level design studios, the students take an active role to participate in the development of the design criteria and requirements. The design studios instructors provide the basic knowledge and understanding required to raise the students’ awareness about the giving projects and they supervise and support the students in the development of the design projects. While working on individual and group projects, the students receive design critiques form their instructor, other staff in the department and whenever possible from external professionals to enhance their design concepts, solutions, technical documentation and presentations. In the design studio learning environment the students develop also their management, professional and interpersonal skills through the progression of the design projects.  
  • Lectures: in this traditional model of teaching, the course instructor introduces specific topics to develop the students’ knowledge and understanding through the use of presentation, hand-outs, video material and other modern tolls. Additionally, the instructors are keen to encourage the students’ participation in class discussion, raise questions, and take an active role to enhance their learning.
  • Workshops: under the supervision of course instructor the students work on giving practical to develop and enhance the application skills and competences that are required in the field of communication &PR Workshops tasks provide opportunities to have hands-on experience of different materials, the students work as individuals or in groups to be familiar and experienced in the production of mass communication and Public field.  
  • Computer Labs: the computer machines in the communications &PR and other university labs are equipped with specialized software that serve the design & Photoshop. The students are introduced to the basic functions and applications of the software and they are guided and supervised by the course instructor to work on design drawings and representation techniques. The development of visual communication skills and competence ensures that the students are confident in developing design documentations and presenting their design project and are able to apply such software after graduation in the practice of communications PR professions.  
  • Case Studies: this method is used to introduce real life scenarios and situations driven from typical and everyday cases, which the student might face in general and specialized, work environments. Active participation and involvement in case studies method as Individuals or group develop the students’ analytical, critical thinking, problem solving and creativity skills.
  • Role Play is active learning incorporate drama, simulations, games, and demonstrations of real life cases related to a mock situation.
  • Video either recorded from a television channel or bought as an instructional kit, made both production and viewing more flexible, providing instructors new opportunities for to produce instructional materials. Subject matter could be delivered in interactive modes, learner preferences could be met and learner control enhanced.  Videos can be used to spark discussions, supplement key concepts, provide real-life examples, demonstrate problem solving or bring in the views of outside experts.
  • Small Group Tasks: allows students to work collaboratively in order to achieve completion. This may involve individuals taking on particular roles in the group.
  • Seminars: The students are regularly invited to attend and actively participate in seminars, which function as a platform to discuss general and subject specific topics in order to exchange experience between the staff, students and whenever possible external participants from the academic and practice. Such seminars keep the students aware about the updates in their disciplines and professions, also develop and enhance their interpersonal and communications skills. In addition, provide an opportunity to establish commemorations and relations that might support the students in getting internship and embayment.
  • Field and Site Visits: This learning method aims to expose the students to the real-life practice of the study discipline outside the university campus. The students in specific courses or from various courses are taken to visit are undertaken, Ministry of Information Affaires, news agencies , Bahrain radio and TV stations, exhibitions, etc. students will be prepared for the field visit and during the site visit they are asked to observe and note the real-life cases, professional working conditions and users’ behaviors, which form a base for further discussion during and after conducting the field visit.  
  • Guest Speaker: in particular courses or for all the program an external speaker from the industry or the academia is invited to present on his/her area of interest which convey new experience and support the students to expand their knowledge and understanding.
  • Internship: In the same perspectives, the importance of internships does certainly ascertain independent nature in students. A professional career does never starts with a smooth baseline, which every student dreams for. Internship is such a middle path that allows the student to accommodate himself to the struggling phase of his about to start working life. A student being actively involved in any kind of internship is likely to gain the maximum experience of his lifetime in terms of learning and eliminating the primary mistakes in future days. These internships act as an entry ticket for students who can get them introduced to the already active world of professionalism. They can make the most out of this phase by increasing their contacts and sociable qualities.

The communication & Public Relations Bachelor Program prepares and encourages students to develop their full potential and assume leadership positions throughout their career in a way which will positively contribute to organizations and society.


Graduates from Communication & Public Relations bachelor program have the opportunity to work in radio, television, and the press or public relations. They can either establish their own offices or work in the private and public sectors in areas such as public relations, implementation and commercial activities.

communication & Public Relations covers all sectors of the economy and offers a career pathway from entry level to senior executive level. 


  • Public relations departments in government and semi-government and private sector institutions.
  • Departments of Editing,
  • News Agencies,
  •  Bahrain radio and TV stations
  •  Photography and Directing in the Press Institutions.
  • Departments of Production and Presentation,
  •  Editing and Filming in Radio and Television
  • There are also many sectors where they can contribute after their graduation as follows;
  • General business
  • Industry
  • Banking & Insurance firms
  • Retailing
  • Private employment agencies,
  • Service sectors- Hospital, Education etc